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UFI Education Focus Meeting
Taipei
3 March 2010 |
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Wednesday, 3 March
09:00 – 09:15 Opening of the Meeting
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by: Dr. János Barabás, Chair of the UFI Education Committee,
and Moderator of the Focus Meeting
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09:15 – 09:45 Education needs in the exhibition industry - results of a recent study
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by: Prof. Dr. Astrid Mühlböck, Professor for Trade Show and Exhibition Management, University of Applied Science, Bad Honnef, Germany
Well-trained employees belong to core corporate resources when competition gets tough. What are the actual needs of our industry regarding professional training? What is the significance of onsite training for our industry and how can it be organized? Take a close look into the results of a recent study conducted by UFI in cooperation with the University of Applied Science on the education needs expressed by the exhibition industry.
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09:45 – 10:15 Methods and concepts for education and training in the exhibition industry
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by: Prof. Dr. Jörg Beier, Cooperative State University, Ravensburg, Germany
Offering additional training to your staff is a good investment for the future. But which concepts should exhibition companies follow when educating their staff? When offering training which target groups should be identified and how should these be addressed differently? What are the appropriate education methods and tools for each target group? Are there any golden rules for perfect training programmes? Learn from an expert in exhibition-related training and education about the challenges, developments and opportunities related to education for organizers and venue managers.
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10:15 – 10:45 How to organize webinars for the exhibition industry
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by: Paul Woodward, Regional Manager, UFI Asia/Pacific, Hong Kong, China
Webinars are a new form of internet-based education which allows employees to stay within their companies while participating in short, focused training opportunities. When long distances must be overcome, webinars provide easy access for staff to receive specialized and interactive training. Learn how to offer and use new forms of virtual training. Get an insight into the do´s and don´ts of using webinars and the critical success factors for applying this format to the training of your employees.
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10:45 – 11:15 Networking Break
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11:15 – 11:45 Best Practice Organizer: Education within Messe Düsseldorf - instruments and procedures
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by: Heinz Küsters, Director Market Research, Messe Düsseldorf, Germany
Messe Düsseldorf has a long tradition in organizing trade fairs and offers education and training to its staff. Learn how this company structures its education and training programmes. Which training tools do they use and what is the timing and major content of their onsite staff training? Which formats do they choose? Benefit from an insider´s experience on how to integrate staff training and development into your corporate philosophy.
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11:45 – 12:15 Best Practice Organizer: How to successfully organize vocational training within your company
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by: Michael Duck, Senior Vice-President, UBM Asia Ltd., Hong Kong, China
Which principles should you follow in order to implement vocational training successfully within your company? Which fields of education can be covered internally and when does it make sense to hire an expert? Which incentives work and how can you develop a “culture of learning” within your company? These and other questions will be tackled in this session. Learn from a multinational organizer how they handle onsite and online education within their company.
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12:15 – 13:15 Lunch at the invitation of TAITRA
13:15 – 14:00 What are the major challenges for education in the exhibition industry and how to handle them?
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Moderator: Pojai Pookakupt, Director of the Board, TCEB, Bangkok, Thailand
Panelists:
Sung-Woo Lee, Director, AKEI, Seoul, South Korea
Heinz Küsters, Director Market Research, Messe Düsseldorf, Germany
Walter Yeh, Vice-President, TAITRA, Taipei
During this panel discussion, selected experts will share their view on current challenges for exhibition industry-related training. What are the major education needs and what do different institutions do to meet these needs? Which role does the economic crisis play for onsite education? What are the ideal circumstances for education and how to achieve them? Follow an exciting discussion on different education needs and ways to improve the current offerings
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14:00 – 14:15 Short networking break
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14:15 – 15:45 Best Practice: In a globalizing world how to ensure cross-cultural competence and team spirit
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by: Mark Pixley, Managing Director, Leadership Inc, Shenzen, China
During this interactive workshop participants will experience tools which help to overcome cross-cultural barriers in international teams. Learn what can make your employees work successfully in teams. Take away tools and guidelines which you can apply in your own company to better prepare your staff for today´s global business environment.
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15:45 – 16:00 Discussion and Conclusions of the UFI Education Focus Meeting
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by: Dr. János Barabás, Chair of the UFI Education Committee,
and Moderator of the Focus Meeting
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16:00 – 16:30 Networking Coffee
19:00 – 22:00 Dinner Reception at the Pearl Liang Restaurant (Grand Hyatt Hotel, 2nd Fl.)
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